Marketing teams often need the ability to update content quickly without relying on developers. This Shopify project addressed that challenge by creating custom sections that balanced flexibility with design control.

Each section was designed with clear boundaries to prevent layout issues while still allowing content updates, image swaps, and spacing adjustments. This ensured brand consistency while empowering non-technical users.

{% schema %}
{
  "name": "Content Block",
  "settings": [
    { "type": "text", "id": "title", "label": "Title" },
    { "type": "textarea", "id": "content", "label": "Content" }
  ]
}
{% endschema %}

As a result, marketing campaigns could be launched faster, seasonal content could be updated easily, and developer involvement was reduced significantly.